2013年，瑞福德汽金正式開業(yè)。此前，江淮汽車與桑坦德消費金融簽訂合作協(xié)議，將全力支持主機廠汽車銷售、進軍中國汽車金融市場。自那以來，瑞福德汽金走過了十年歷程。在這期間，瑞福德汽金經(jīng)受住了市場考驗，在識別機會后立即行動，逐步發(fā)展為一家敏捷、有韌性的企業(yè)。

FAF has gone through a decade of development since its official opening in 2013, before which JAC and SCF reached an agreement on supporting OEM car sales and developing the Chinese auto finance market. After years of dedication, FAF has proven itself as a resilient company, for withstanding the test of the market, and as an agile player, for emerging right away when opportunities are spotted.

2023年4月22日，瑞福德汽金十周年慶典在美麗的巢湖湖畔碧桂園酒店隆重舉行。雙方股東、重要合作伙伴、江淮集團領(lǐng)導(dǎo)和來自全國各地的瑞福德全體員工受邀參加盛會。出行和相聚在疫情結(jié)束后再次成為可能，這也是三年來公司召開的最宏偉的線下盛會。

The Tenth Anniversary took place at the Garden City Hotel by the beautiful Chaohu Lake on April 22, 2023. Joined by shareholders, top-ranking partners, JAC leaders and all of FAF’s employees, coming from all corners of the country, this has been the most spectacular event in the past three years, as travelling and gathering are no longer impossible.

在白沃福博士宣布慶典開始后，與會者們紛紛投入到的戶外派對和益智游戲中。現(xiàn)場樂隊和“猜歌名”小游戲點燃了活動氣氛，大家在交流和問候中品嘗著精致的茶點，歷歷在目地回憶公司的傳奇歷史和令人印象深刻的瞬間。晚宴開始后，將氛圍推向高潮的是身著廚師服的高管們突然出現(xiàn)，端著菜肴走進宴會廳，為所有人上第一道菜。“我們是一家金融服務(wù)公司，”白沃福博士表示，“所以我們每個人都應(yīng)該從客戶的角度思考。”第一道菜是象征團團圓圓的肉丸，這意料之外的節(jié)目贏得了全場熱烈的掌聲。

After Dr. Wolf Bay announced the opening of the celebration, attendees started partying and playing puzzle games outdoors on the lawn. Delicate desserts and beverages were served to embellish the greetings, while the live band and “Name that Song” lightened up the atmosphere. People recalled the company’s storied history and their impressed moments as if it was just yesterday. The celebration was brought to the climax when the senior executives, dressed up in chef uniforms, walked into the banquet hall unexpectedly holding dishes. “We are a financial service company,” said Dr. Bay earlier, “that means everyone should think customer”. The first dish – meatballs, indicating reunion – was served to each table, gaining rapturous applause.

晚宴上，大家欣賞了精彩的歌舞表演。董事長項總、擬任副董事長霍金總、和總經(jīng)理白總紛紛表達了他們對瑞福德的美好祝福。

Apart from various festive singing and dancing performances, Chairman Xiang, proposed Vice Chairman Joaquin, and General Manager Dr. Bay also expressed their congratulations and best wishes to FAF.

“暴風(fēng)雨來臨時，大樹依然挺立。樹干很結(jié)實，不會被風(fēng)吹走，但也足夠靈活，能隨風(fēng)彎曲，然后在太陽再次照耀時恢復(fù)原來的形狀。同樣的，我們也要張開雙臂，做好準(zhǔn)備，擁抱改變（這其實是我們的企業(yè)行為準(zhǔn)則），”白總說到。

“A tree stands strong when a storm arrives. It is solid enough not to be blown away, but it is also flexible enough to bend with the wind and go back to its shape when the sun is shining again. We also have to be ready for change and embrace change with open arms, which actually is one of our corporate behaviors,” said Wolf.

霍金總向全體員工問好，并表示，“隨著疫情消退，我希望我們能重啟重點合作商訪問西班牙總部的培訓(xùn)計劃。”

Joaquin sent his greetings to all staff. “I hope that, as the pandemic is fading away, we could restart the program of inviting top agents to visit our headquarters in Spain.”

項總在演講中提出了數(shù)字化工具的應(yīng)用可能產(chǎn)生顛覆性變化，因此，企業(yè)在思考轉(zhuǎn)型時需要跳出思維定勢。此外，項總重點指出“協(xié)調(diào)風(fēng)險控制、合規(guī)管理和業(yè)務(wù)發(fā)展之間的關(guān)系是關(guān)鍵”。

“Radical changes will be made possible by applying digital tools. So when we think of transformation, we need to think out of the box,” said Xiang, “Besides, it is key to coordinate the relationship between risk control, compliance management and business development.”

在晚宴上，公司對164名滿五年員工和37名滿十年員工頒獎。一直以來，瑞福德都重視與公司一起成長的老員工們，他們的榮譽感和歸屬感也鼓舞了在場所有與會者。

During the gala dinner, a total of 164 five-year staff and 37 ten-year staff were awarded. FAF values the employees who grew all along with the company, and their sense of honor and belonging was shared by all the participants.

對一家老字號來說，十年是短暫的。但成功的頭十年會為未來的高質(zhì)量發(fā)展奠定了堅實的基礎(chǔ)。我們堅信，在各方的支持和祝福下，瑞福德汽金必定早日恢復(fù)市場地位，確立競爭優(yōu)勢。

A decade is short for a time-honored company, but it has laid a solid foundation for high-quality development in the years to come. With the support and blessings from stakeholders, FAF will definitely get back its market position and ensure its competitive leverage at the earliest possible date.